Job Description
The Advocate Group is proud to be exclusively representing Terry’s Chocolate. Join one of the UK’s most recognisable confectionery brands and become part of a business that combines heritage with ambition. Terry’s Chocolate is a brand loved by consumers, but it's the people behind the products who drive its continued success.
The Category and Shopper Activation Manager is a commercially focused role, blending category data with actionable instore and online shopper plans. This is a broad, high-visibility role combining customer marketing, category insight, retail execution, and cross-functional project leadership.
Working alongside Sales and Marketing you’ll play a key role in turning shopper insight into commercially effective activity that strengthens brand presence and drives performance in-store.
The role:
- Use Category and shopper data to identify growth opportunities and create compelling category stories to drive category growth
- Partner with commercial teams to improve visibility, distribution, and promotional execution
- Monitor campaign and category performance, providing actionable recommendations to optimise results
- Lead the delivery of retail activation campaigns across key grocery customers
- Manage customer marketing projects including POS, displays, and customer-facing materials
- Work closely with internal stakeholders and external partners to deliver activity on time and within budget
About you:
- Experience within FMCG category, shopper, trade, or customer marketing
- Strong understanding of UK grocery retail
- Commercially minded with strong analytical capability
- Confident managing multiple projects and stakeholders simultaneously
- Comfortable working in a fast-moving, collaborative environment
With a collaborative culture, entrepreneurial mindset, and exciting growth plans, Terry’s offers the opportunity to make a genuine impact while developing your career within a dynamic and fast-paced environment.
This is a not to be missed opportunity for someone looking to step into a commercially influential role. For more details or to discuss how we can support your career, please get in touch with John, or click “Apply Now” to be considered.
The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.