Job Description
Location: Kensington, London
Working arrangement: 80% office / 20% remote (WFH on Fridays)
At LUCA FALONI, we craft timeless menswear made in Italy with uncompromising quality. As we continue to grow, we are looking for a Social Media Lead to strengthen our online presence and deepen engagement with our global audience.
About the role
You will take ownership of our social media channels, ensuring they reflect our brand identity, craftsmanship, and values. Working closely with our creative teams, you will help shape the storytelling and content that represent LUCA FALONI across platforms. Your focus will be on community engagement, channel management, and maintaining a cohesive brand voice. A central part of this role is managing relationships with brand ambassadors and content collaborators, coordinating authentic testimonials, features, and partnerships that resonate with our community.
You will also collaborate with our Performance Marketing, Graphic Design, PR teams to support wider campaigns.
What you will do
- Manage and grow all LUCA FALONI social media channels
- Plan and execute the social content calendar in coordination with the Creative team
- Manage relationships with brand ambassadors and content collaborators, coordinating testimonials, product features, and authentic brand stories
- Brief and collaborate with our internal teams to produce high-quality content
- Engage with our online community, ensuring timely and thoughtful interactions
- Analyse platform insights and adjust strategies accordingly
- Ensure consistency in tone, messaging, and visual identity
- Support campaign launches by collaborating with PR and Performance Marketing teams
What we are looking for
- Experience in managing social media for a premium, lifestyle, or design-led brand
- Strong understanding of social platforms, trends, and best practices
- Excellent communication, copywriting, and organisational skills
- A creative mindset with attention to detail and brand consistency
- Ability to work cross-functionally and manage timelines
What we offer
- Competitive salary
- Staff discount on all LUCA FALONI products
- Opportunity to grow within a fast-expanding international brand
- Collaborative, supportive team environment
- Beautiful products and a strong brand story to represent
If you're excited about social media, brand storytelling, and building a meaningful online community, we would love to hear from you.
We are an equal opportunities employer. We are committed to equality of opportunity and to following practices which are free from discrimination. Please, inform us confidentially if you may require any special accommodation or clarification concerning our recruitment process.
We deal with recruitment directly so if you are a recruitment agent please do not contact us, we do not require recruitment services and we apply no exception to this rule.
Due to the high volume of applications we receive, we regret that we can only contact candidates who are invited for an interview. If you do not hear from us within two weeks of submitting your application, it means you have not been successful on this occasion. However, we encourage you to stay connected with us and follow our updates for future opportunities. Thank you for your understanding and interest in joining our team!