Job Description
Growth Marketing Manager – Commercial & Industrial Renewables (UK & Europe)
Location: UK (Hybrid / Office-based)
The Opportunity
We are a fast-growing distributed energy business operating within a leading institutional-backed renewable energy platform. We develop, own and operate fully funded commercial solar, battery storage and EV charging solutions across complex, multi-technology environments in the UK and selected European markets.
As we scale, we are entering an important phase of growth across UK commercial & industrial (C&I) sectors while expanding into Europe through a structured multi-country platform strategy.
We are seeking a commercially driven Growth Marketing Manager to help define and scale our market presence, build a high-performance demand generation engine, and strengthen our positioning across priority sectors.
This is a high-impact role with real autonomy, leadership exposure, and direct influence on commercial strategy across UK and European markets.
Core Responsibilities
1. Positioning & Sector Strategy
- Develop clear, differentiated messaging across priority C&I sectors
- Work closely with commercial, technical, and sales teams to shape value propositions
- Translate complex multi-technology solutions into compelling market narratives
- Provide market insight, competitor analysis, and sector intelligence
- Support targeted campaigns across key clients and partners
2. Demand Generation & Commercial Performance
- Build and scale a high-performing B2B demand generation engine
- Increase pipeline volume and improve conversion rates across long sales cycles
- Own LinkedIn and digital thought leadership strategy (share of voice leadership)
- Deliver market-leading content: articles, insights, and opinion pieces
- Lead marketing analytics, attribution, and performance reporting
- Optimise CRM usage and identify data-led growth opportunities
- Test, refine, and scale acquisition channels to maximise ROI
3. European Market Development (c.40–50%)
- Support market entry strategy across selected European countries
- Localise messaging and positioning by market and regulatory environment
- Build early-stage brand awareness and credibility in new territories
- Align with wider European platform stakeholders
4. Brand, Channels & Budget Ownership
- Own and manage the marketing budget with full autonomy
- Oversee digital performance (website, SEO, paid channels)
- Manage external agencies and optimise third-party spend
- Ensure consistent brand execution across all markets
About You
We are looking for a commercially strong, data-driven B2B growth marketer who thrives in complex, technical environments.
You will bring:
- Proven success delivering measurable B2B growth outcomes
- Experience in renewables, energy, infrastructure, or complex B2B sectors (preferred)
- Strong commercial awareness and ability to influence senior stakeholders
- Experience working across multi-market or European environments (desirable)
- Deep understanding of CRM, analytics, and performance marketing
- Ability to operate independently with high accountability
- A creative, experimental mindset with a focus on results
- Confidence challenging assumptions and improving how things are done