Marketing Executive

Location: On-site in Hitchin, Hertfordshire (one day per week working remotely)

Salary: £28,000 to £35,000 pa

Reports to: Marketing Manager

ABOUT ONE GOOD THING (OGT)

At One Good Thing, we are shaking up the food industry with the world’s first wrapper-free energy bars. Our disruptive, proprietary beeswax-based coating provides the benefits of plastic packaging without the waste. We are a bold, ambitious and fast-growing startup looking for a passionate, high-energy individual to help us build a household name in nutrition.

EXECUTIVE SUMMARY

We are looking for a Marketing Executive to manage the daily execution of our marketing campaigns. In this role, you will help turn strategic plans into live ad campaigns, emails, content and social media posts. This is a fast-paced position where you will support the Marketing Manager across direct-to-consumer channels and assist the Community & Events Manager with customer interactions. You will also coordinate timelines with our external creative teams to ensure all marketing assets are delivered on time.

KEY OBJECTIVES

• Campaign Deployment: Support the team with setting up daily paid media campaigns (Meta, Google, TikTok) under the guidance of the Marketing Manager.
• Email & CRM Production: Build, format and test email marketing campaigns and automated flows using approved templates in Klaviyo.
• Organic Social & Community: Schedule daily organic social posts and support the Community & Events Manager by replying to comments and engaging with our audience.
• Creative Coordination: Deliver asset briefs to our external designers, videographers and photographers, and track production timelines.
• Reporting: Gather daily and weekly performance data from our analytical tools to assist with reporting.

ROLES & RESPONSIBILITIES

Campaign Execution

• Campaigns: Support the Marketing Manager to ensure the marketing calendar is delivered on time.
• Ad Operations: Manage the daily setup, targeting and copy execution within Meta, TikTok and Google Ads Managers.
• Asset Coordination: Organise raw content from our team and creators, ensuring our external graphic designers convert them into usable paid media assets.
• Product Seeding & Logistics: Manage the shipping and tracking of product samples to influencers, content creators and affiliate partners to ensure timely content creation.

Email, CRM & Social Production

• Email & SMS Production: Build, test and format newsletters, product launches, SMS campaigns and customer loyalty automated flows within Klaviyo using approved templates.
• Social Scheduling & Engagement: Write copy, gather assets and stage daily organic social posts. Support the Community & Events Manager by monitoring and replying to audience comments.
• On-the-Ground Content: Gather and publish real-time content for social channels, including interviewing event attendees for product reactions, testimonials and behind-the-scenes footage.
• Affiliate Execution: Onboard everyday affiliates, generate unique tracking links and monitor the daily health and performance of the referral platform.

Ecommerce & Data

• Website Maintenance: Keep the website updated daily by refreshing product descriptions, uploading blog posts and building landing pages.
• On-Page SEO & AIO Optimisation: Ensure all uploaded blog posts and product descriptions are formatted with basic SEO / AIO best practices.
• Performance Reporting: Extract raw data, heatmaps and platform metrics (GA4, Shopify, Triple Whale) to help identify and highlight conversion friction points.

Events

• Event Support: Provide digital and logistical marketing support leading up to events and occasionally travel to attend live events to support the team on the stand.

Other

• Administrative Support: Assist the broader team with any additional marketing, brand or event-related tasks as required to support business operations.

CANDIDATE REQUIREMENTS

• Industry Experience: 1 to 2 years of hands-on marketing experience, ideally within fast-moving consumer goods (FMCG) or ecommerce.
• Platform Proficiency: Direct experience building campaigns inside Shopify, Meta Ads Manager and an email service provider (such as Klaviyo).
• The 'Outdoor DNA': A genuine love for fitness, endurance sports or outdoor adventures. You understand our customers because you share their interests.
• Organisation: Exceptionally organised with the ability to manage multiple production deadlines and creative assets smoothly.
• Platform Literacy: Deep understanding of platforms including Instagram, TikTok, Strava, YouTube and Shopify.

DESIRABLE SKILLS (NON-ESSENTIAL)

• Basic graphic design and mobile video editing skills (e.g., Canva, Photoshop, CapCut) for quick asset resizing or minor tweaks.
• Prior experience working within a subscription-based business model.

CULTURE & THE OGT 'WAY'

• One Team: We have a ‘muck-in’ culture. We win and lose as one team.
• Drive & Delivery: We aren't a standard 9-to-5. We value speed and delivery, looking for people who stay until the job is done and proactively seek the next challenge.
• In-Person Collaboration: We are an ‘in-person’ team because we believe camaraderie and quick problem-solving happen best together in an office environment.
• Growth & Acceleration: This is for those who want to move fast. We want people willing to work hard to achieve shared success and grow their careers.

WHAT OGT OFFERS

• Annual salary of £28,000 to £35,000 depending on experience
• 25 days holiday plus bank holidays
• Pension contributions
• Free OGT subscription
• Share options (EMI scheme)
• … and more to come!